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Beekeeping Vulkanrot

For our nature-oriented Vulkanrot beekeeping operation, we developed a comprehensive brand presence including website, photo and video production, and honey jar design. Through self-produced macro photography, drone footage, and a strategic social media approach, we communicate the importance of regional production and biodiversity in an innovative and authentic way.
Brand Identity & StrategyCopywriting & Content CreationIllustration & AnimationPrint & Packaging DesignVideo ProductionWeb DevelopmentSocial Media
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Initial Situation

Vulkanrot is more than just a beekeeping business – it is a passion project for sustainability, biodiversity, and education.
At the beginning, there was high-quality photo and video material, but no cohesive brand presence that communicated both the philosophy and the products equally well.

Key challenges

Growing demand

Rising demand for regional and sustainable products.

Educational mission

Raising awareness about bees and biodiversity.

Existing material

Preparing available content in a professional way.

Thinking beyond honey

Knowledge sharing and community building.

Objectives

  • Tell an authentic brand story
  • Present products & philosophy on equal footing
  • Prepare educational content in multimedia formats
  • Merge online & offline presence into a unified design

Our contribution

1
Branding & Design

  • Color palette: volcanic red, earthy tones, light accents
  • Honey jar design: hand-drawn illustrations, clean visual language, premium materials
  • Corporate look: natural, warm, trustworthy

2
Website

1. First impression:

  • Large intro video showcasing connection to nature and craftsmanship
  • Clear navigation, mobile optimized

2. Knowledge section:

  • Annual cycle of beekeeping
  • Information on biodiversity & sustainable agriculture
  • Transparent product descriptions

Technology: cookie-free, high performance, GDPR-compliant

3
Video Production

  1. Documentary films – from year-round beekeeping work to biodiversity projects
  2. Short videos for social media – educational, concise, shareable

4
Social Media Strategy

  • Channels: Instagram & Facebook
  • Content mix: beekeeping insights, educational clips, product showcases
  • Community building through interaction and storytelling

5
Print Design

  • Product labels & packaging
  • Informational material on biodiversity
  • Flyers & brochures for markets & events

Result

Vulkanrot now presents itself as a modern, media-strong brand that not only sells honey but inspires people toward sustainability.
The combination of authentic storytelling, high-quality design, and educational content strengthens both sales and awareness of biodiversity.