OfficeToGo
Starting Point
OfficeToGo is a specialized software solution for trade businesses – developed by a company originally active in fiber-optic construction. The software was more of a side project, hard to find online, and had no brand identity of its own.
The features were well-developed, but there was a problem:
Potential customers did not perceive OfficeToGo as an independent, professional SaaS solution. Instead, it looked like an internal tool of a construction company – with no clear market presence and no scalable marketing strategy.
Our Goal
Our goal was to establish OfficeToGo as an independent premium SaaS brand that conveys professionalism, industry focus, and user-friendliness from the very first contact.
The new brand identity should build trust, convince the target audience, and reduce support workload.
Our Contribution
1Rebranding & Corporate Identity
- Name creation for an internationally understandable, easy-to-remember brand
- Logo development with a clear, contemporary look
- Visual brand identity: color palette, typography, UI elements, imagery
- Brand guidelines for consistent implementation in marketing & product
2Website Design & Development
- Sales-optimized website with a clear funnel structure (Intro → Feature overview → Call-to-action)
- Hero video on the homepage for maximum first impression
- Screencast videos highlighting key features
- Responsive implementation for optimal use across all devices
- SEO-optimized content focused on SaaS and industry keywords
- Newsletter integration to keep existing customers and prospects informed
3Marketing & Sales Support
- Social media ads (static & video) for targeted customer acquisition
- Planned online documentation as a self-service portal for new customers and trial users
4Print & Offline Branding
- Business cards in the new look
- Product brochures for trade fairs & sales
- Event banners and sponsorship boards
- Print production management including material & format consulting
Result – SaaS with a Clear Market Profile
- Independent brand identity detached from the original company
- Premium positioning in a clearly defined niche
- Consistent brand presence across all channels
- Higher conversion probability through optimized website structure
- Scalability perspective through self-service content and long-term marketing strategies
We turned a side project into an independent, professional SaaS brand with premium character – ready for scaling, customer acquisition, and international visibility.