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Glösmann Bau-Service

We did a complete rebrand for the construction company "Glösmann Bau-Service", designed and developed their new website, edited their video footage and designed their print media and PDF guidelines.
Brand Identity & StrategyCopywriting & Content CreationPrint & Packaging DesignVideo ProductionWeb DevelopmentUI & UX design
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Initial Situation

Glösmann Bau-Service is an established company in the construction services sector – and is increasingly specializing in an innovative product: foam concrete installation.

In Austria, this technology is still relatively new. Earlier failed attempts by other providers had damaged the reputation of foam concrete. But Glösmann relied on an optimized formula and precise execution – gradually overcoming market skepticism.

Challenges

Rising demand, rising need for education

Explaining the product personally to every prospect took too much time and limited scalability.

Minimal online presence

Only a single photo with contact details – far from a convincing digital showcase.

Unsorted media archive

Plenty of reference photos and videos, but no clear structure or strategy.

Homemade brochures

Informative, but lacking the professional touch to inspire trust.

Goal of the Collaboration

Our goal:
To create a cohesive, professional presence – online and offline – that informs, convinces, and generates business.

This included:

  • Complete redevelopment of the website
  • Revision of all documents
  • Modern, consistent design across all materials

Our contribution

1
Branding & Design

Color palette

  • Brick red – rooted in construction, stands for stability & tradition
  • White – for clarity & professionalism
  • Black – for elegance & seriousness
  • Shades of gray – subtle reference to concrete and cement

2
Website: From Photo to Sales Engine

1. Capturing attention

  • Intro video in the header – showing in seconds what Glösmann is about
  • Clear, benefit-oriented text instead of jargon
  • Immediate, visible calls-to-action

2. Scaling knowledge

  • Integration of a user-friendly wiki on foam concrete
  • FAQs, application areas, pros and cons
  • Photos, videos & infographics for visual learning

3. Maximizing visibility

  • SEO-optimized content with targeted keywords
  • JSON-LD for rich snippets
  • Google ranking at #1 for relevant search terms
Google search entry for the main service 'foam concrete under screed,' Glösmann Bau Service appears in first position with a rich snippet

3
Performance & Technology

  • Fast load times and top PageSpeed scores
  • Light & dark mode for better readability
  • Accessibility according to WCAG 2.1 AA
  • Cookie-free thanks to Plausible Analytics – GDPR-compliant without a banner

4
Video Production

Two core videos + social media clips:

  1. Overview of all services
  2. Step-by-step documentation of a foam concrete installation

5
Print Design

  • Revised brochures & data sheets
  • Modernized checklists
  • Consistent corporate design for all print materials

Conclusion

Glösmann Bau-Service now has:

  • A website that informs and sells
  • A wiki that scales education
  • A consistent brand image across all channels

The result: more visibility, less explaining, more qualified inquiries.