inGravity

Initial Situation

Romi Netzberger, a certified Advanced Rolfer, biologist, and dedicated movement expert, offers a specialized bodywork practice focused on the transformative technique of Rolfing. Rolfing is a form of manual bodywork and movement training that aims to achieve effortless alignment, freedom of movement, personal well-being, and the release of chronic stress through a deeply effective and targeted balancing of the body-wide fascial network.

Dr. Ida Pauline Rolf, the pioneer of Rolfing, recognized the important role of fascia and gravity in human health and well-being. If the body becomes "out of balance" due to accidents, injuries, emotionally stressful events, or constant one-sided stress, chronic pain often results. Rolfers like Romi are trained to recognize such unfavorable posture patterns and release them through targeted techniques.

While Romi has a wealth of practical experience and knowledge to share, effectively communicating the benefits of Rolfing and attracting new clients proved challenging with a minimal online presence.

Our Goal

Our goal was to create a comprehensive and compelling online presence that would educate visitors about the Rolfing method while also showcasing Romi's expertise and the benefits of her tailored bodywork sessions. This included:

• Developing a modern, visually appealing brand identity that captures the essence of Rolfing
• Designing a user-friendly website that provides informative content about Rolfing and Romi's practice
• Producing high-quality video and photography content to visually demonstrate Romi's approach and show the treatment room

Branding & Design

Color Palette

1. Soothing Blue
   • Represents calmness, trust, and professionalism
   • Complements the natural healing aspects of Rolfing
2. Vibrant Coral
   • Adds a warm, energetic accent color
   • Symbolizes the rejuvenation and vitality that Rolfing can bring
3. White
   • Provides a clean, minimalist background
   • Emphasizes the purity and clarity of the Rolfing practice

Logo

The logo design features an asymmetrical blue circle, reflecting the important role of gravity in Rolfing. We have chosen the central element of gravity for human well-being as the inspiration for the Rolfing brand, which is embodied in the name "inGravity" - representing effortless straightening, lightness, and freedom of movement in the field of gravity.

Website

The website was designed to be a comprehensive resource for visitors, offering a seamless blend of informative content and visual elements that showcase Romi's expertise and the Rolfing practice.

1. The Hook

Visitors are immediately captivated by an introductory video that provides a glimpse into Romi's treatment room, allowing them to get a feel for the calming, professional environment and build trust in the practice.

2. Informing

The website's content is structured to educate visitors about Rolfing, its benefits, and Romi's approach. This includes:

• An in-depth section on the science of fascia and how Rolfing targets this crucial system
• Detailed descriptions of the Rolfing process and the various techniques used
• Testimonials and case studies highlighting the positive results clients have experienced
• Preparation of a section that illustrates the importance of regular strength and endurance training, mobility routines, mindfulness and awareness practices, a healthy diet and stress management as essential resources for our wellbeing

Website Performance

The website's performance is optimized for a seamless user experience, with:

• Fast loading times
• Responsive design for optimal viewing on all devices
• Excellent Google PageSpeed scores

Video Production

We produced a professional video that showcase the treatment room which, allows visitors to virtually experience the calming, professional treatment environment

Photography

High-quality photography captures Romi at work, showcasing her technique and the positive impact of Rolfing on her clients. These visuals are used throughout the website and marketing materials to authentically represent the practice.

Conclusion

Through our comprehensive branding, website, and content creation, Romi's Rolfing practice now has a professional, modern, and informative online presence that effectively communicates the benefits of Rolfing and Romi's expertise. The website serves as a valuable resource for educating visitors and generating leads, positioning Romi as a trusted expert in the field of holistic bodywork.